AKASH PERA
Marketing Consultant. Growth Strategist. Brand Storyteller.
Helping brands, founders and businesses turn attention into measurable growth.
Marketing ispart science,part storytellingand part theatre.
Akash helps businesses identify the right audience, develop the right message and execute campaigns that create measurable commercial impact.
The Man Behind the Strategy
Operating across Dubai & India
A marketing and business development professional — equally at home building a startup from zero and sharpening a brand that has stood for decades.
Across agencies, startups and established businesses, Akash has worked at the point where marketing decisions meet commercial reality. His approach combines strategic thinking, audience psychology, creative direction, technology and performance data to build growth systems suited to each business and market.
AgenciesStartupsEstablished businessesReal estateConsumer brandsCreatorsHigh-value businesses
Every engagement draws on the same five disciplines, combined for the problem at hand:
- Strategic thinking
- Audience psychology
- Creative direction
- Technology
- Performance data
The Disciplines
Seven connected disciplines, brought together according to the audience, market and commercial task at hand.
Marketing services
- Influencer Marketing: Identifying, briefing and managing creators whose audiences genuinely match the brand, so every collaboration is built for meaningful reach and measurable response. Creator sourcing & vetting, Briefs & creative direction, Campaign measurement & ROI, Long-term ambassador programs.
- Social Media Strategy: Platform-native strategies that give every channel a coherent voice, built around cadence, community and cultural timing. Channel strategy & calendars, Community & engagement, Social listening & trends, Editorial voice & tone.
- Lead Generation & Performance Marketing: Full-funnel campaigns designed to turn media spend into qualified leads and commercial outcomes, with clear measurement across every stage. Paid search & paid social, Funnels & landing pages, CRM & marketing automation, Attribution & reporting.
- UGC & Short-Form Content: Repeatable systems for short-form video and creator-led content that move naturally across Reels, Shorts and TikTok without diluting the brand. Short-form video systems, UGC pipelines & creator rosters, Scripts, hooks & formats, Content repurposing at scale.
- Founder-Led Marketing: Building a founder's public voice into a credible growth channel through positioning, thought leadership and content that still feels unmistakably personal. Personal brand positioning, LinkedIn & thought leadership, Ghostwriting & content ops, Speaking & PR opportunities.
- Brand & Marketing Strategy: The strategic foundation: defining who the brand serves, what it stands for and how each campaign connects to a commercial objective. Positioning & messaging, Brand architecture, Go-to-market planning, Pricing & packaging input.
- Business Development: Where marketing meets revenue through partnerships, high-value client acquisition and market entry across the GCC and India. Partnerships & alliances, High-value client acquisition, Proposal & pitch support, GCC–India market entry.
Numbers, carved in stone.
- 0
- Years Experience
- 0+
- Brands
- 0+
- Influencers & Creators
- 0M+
- Organic Views
- 0K+
- Engagement Uplift
- 0%
- Client Retention
- AED 0K+
- Monthly Ad Spend Managed
- INR 0 Crore+
- Real Estate Ad Spend Managed
- Up to 0X
- ROI in Selected Campaigns
Figures across agency, brand and consulting engagements — detailed case studies on request.
Thirteen years, told like a manuscript.
2025 — 2026
Safi Global
Marketing Manager & Business Development Manager
Marketing and business development across Safi Global and its in-house companies — agency building, campaigns, partnerships and growth.
- Founded Obleeq, Safi Global's in-house marketing agency, as Head of Strategy — brand identity, services, revenue model and client onboarding.
- Manage AED 100,000+ in monthly ad spend across Google and Meta for Obleeq and its clientele.
- Built lead-generation funnels and Meta campaigns for NAAS Properties; onboarded and managed influencers across Safi Global companies.
2025
Plug Media
Campaign Manager
End-to-end influencer marketing in Dubai — creative direction, execution and performance analysis for top-tier brands.
- Executed 360° influencer campaigns across the UAE and KSA for Noon Minutes, Little Caesars, Asian Paints, 6th Street, Danube Group, Zara and more.
- Onboarded and managed 200+ influencers, driving 10M+ organic views and 500K+ engagement uplift.
- Achieved a 95% client retention rate.
2024 — 2025
Foremen Fiefdom
Marketing Head
Owned the marketing function for high-ticket real estate and finance — strategy, content and execution in Dubai.
- Led performance marketing, ad copy, sales funnels and online strategy for high-ticket real estate and finance.
- Managed AED 50,000+ in LinkedIn ad spend for real estate campaigns.
- Built developer relations across the UAE and digital lead-acquisition systems for the company's agents.
2018 — 2024
WhatYouTech
Proprietor
The founder's chapter — an independent venture combining tech, visuals and marketing to generate revenue for clients.
- Delivered for 100+ brands across e-commerce, real estate, fashion, F&B, healthcare and aviation.
- Drove 5X+ ROI on performance campaigns in education, e-commerce, app installs and healthcare.
- Managed INR 1 crore+ in real estate digital ad spend.
2020 — 2022
ThoughtStart
Chief Operations Officer
Ran operations for a global online business solutions firm — systems, people and delivery.
- Oversaw websites and apps, branding & PR, digital marketing, SEO and e-learning solutions.
- Delivered 4X return on ad spend for real estate, healthcare and education clients.
2017 — 2018
Switch Idea
Head of International Collaborations & Partnerships
Built partnerships for an intern-hiring platform connecting businesses with on-demand entry-level talent.
- Led merchant partnerships and collaborations across 800+ industry-specific skills.
- Grew candidate and company sign-ups on the platform, driving higher revenue.
2016
Ketto
Business Development Executive
Front-line business development at one of India's leading crowdfunding platforms.
- Collaborated with, onboarded and guided NGOs to launch crowdfunding campaigns on India's most trusted donation platform.
2014 — 2015
AIESEC in Navi Mumbai
Team Leader / Recruitment Vice President
Where it began — leading teams in the world's largest student-run organisation, present in over 120 countries.
- Team Leader in Outgoing Exchange, sending students abroad for social internships in China, Brazil, Egypt, France and more; promoted the programme through college seminars.
- Served as Vice President in recruitments.
In good company.
- Netflix Originals
- Noon Minutes
- Danube Group
- Phoenix Group
- Lyvely
- Zara
- Asian Paints
- Little Caesars
- 6thStreet
- Sai Developers
- Arihant Superstructures
- Kira Diam
- The Laundry Hub
- NAAS Properties
- Kaagazz
- InterSpace Abu Dhabi
- Whizhack
- Sumeet Arts
- Matchbox Pictures
- Regis Healthcare
- WhirliGig Compliance Australia
Selected associations across agency, in-house and independent consulting chapters.
The person behind the practice.
Away from client work, the interests are older than the career — and they sharpen it: performance taught presence, stories taught structure, and the camera taught how audiences actually watch.
- 01
Close-up Magic & Illusion
The craft of holding a room — misdirection, timing and presence, practised card by card.
- 02
Writing
Scripts and long-form pieces; the habit of finding the one line worth keeping.
- 03
Acting & Producing Short Films
Time spent on both sides of the camera, shaping stories from first draft to final cut.
- 04
The India Film Project
Several editions of the country's celebrated filmmaking festival — and its jury honours.
The Honour
India Film Project 2022
Silver Award Winner · Professional Filmmaking Category
Attention is valuable.Trust is powerful.Conversion is the resultof using both well.
My role is not simply to run campaigns. It is to understand what a business needs, identify what its audience responds to and build the system that connects the two.
Let Us Create Your Next Growth Chapter
Tell me a little about your business and what you are trying to grow. I reply personally to every enquiry.